Branding developed for the Summit Medical Group, a multi-specialty medical facility. The interlocking diamonds represent the segments of the practice working in tandem to provide the patient with the most comprehensive healthcare services. In addition to medical doctors, nurses and staff, the Group provides outpatient testing and diagnostic services, urgent care and behavioral health services amongst others.
The sub-brand logos were created for certain divisions of the practice that were to be marketed independently such as Urgent Care and Plastic Surgery.
As Summit Medical Group grew rapidly this approach was changed. All of the new practices were given an integration logo for a year with their name and Summit Medical Group in order to transition patients to the practice as a whole. The larger centers such as Behavioral Health were given special center logos to make them stand out from the off-site practices.
Winner of the 26th Annual Healthcare Advertising Awards branding program.