A branding project for a new mutual fund investment firm.
The client wanted to show that the investment advisors at the company had many years of investing expertise. The stamp gives the investor the feeling of experienced money management, and the type treatment reveals the benefits of value investing.
The logo was used on stationery, a splash page for the website and a pitchbook for the company. Eventually the client decided to change the name to Evermore Global Advisors as they wanted a more inclusive name. They kept the same look with the name change.