McConnell Leadership Group

Logo, website, and direct mail postcard designed for a management training program.

The logo evokes the feeling of growth which is a main tenet of the program, but also reminds us of the cartoon bubbles that show someone’s unexpressed thoughts. Successful management training only works when the participants are willing to delve into their thoughts and feelings that are oftentimes left unexpressed.

The website expresses the company’s commitment to helping managers to engage, energize and empower themselves to be more effective managers and accomplish what they set out to do.

The postcard entices management teams to try McConnell’s programs in order to reach their goals. Our marketing focused on the non-traditional training program with several options for management skills training (fix this last phrase).

Web site