Promotions for the Summit Medical Group Spa.
This innovative spa had the advantage of a full scale medical facility in the same building. Massage and relaxation help to heal the body and mind. The orchid motif is the visual representation of the calm and relaxation a patient would experience at the spa. The branding with the orchid appeared on pocket folder, brochure and inserts, stationery, candle boxes and signage.
Winner, National Health Information Award Winner, Art Director’s Club of New Jersey
In addition to the orchid, the direct mail campaign for the launch of the Apogée Spa at Summit Medical Group also included a stethoscope that invokes the medical backdrop of the spa. There were postcards, table tents for the cafeteria and posters around the medical campus.