Prepare for College is a new college consulting company started by a client who has been in this crowded field for a long time. He has garnered a tremendous amount of experience about how to choose a college, what are the important issues to consider, and how to finance a college education. This new company operates as an online entity with specific webinars on topics which customers can access on the internet.

The logo and branding went through several iterations. The client’s main concern was that the brand be cutting edge and also had to include the words “academic, social, and financial”. Since the logo was to be used online, we decided that the name should actually be the URL in all lowercase. And within the diamond shape are the repeating words  – “academic, social, financial” color-coded so that the words stand out.