In this project for New Providence, I was hired to create a theme that was relevant and inviting.
“Welcome” is universal. We welcome residents, businesses and visitors. Since we are trying to promote environmental awareness, I decided that an environmental banner was essential.
In “Go Green” the visuals – encased in circles from the New Providence business logo – are original illustrations of New Jersey’s state flower (violet), bird (goldfinch), tree (northern red oak), insect (honeybee), and butterfly (black swallowtail).
“Get Involved” came from the idea that volunteers are essential in a small town like New Providence. The illustrations represent different ways to participate in the town making it a nicer place to live: recycling, planting in the community garden, participating in summer music concerts, and volunteering at the recreation department, to name a few.