Self-promotion is a challenge for all graphic designers. The idea of creative genius provided a great way to enrich our client base and attract new customers. Beethoven, Shakespeare, and Leonardo Da Vinci were good company.
The images of the beginning of Beethoven’s Fifth Symphony, a jumble of words from Hamlet’s “To be or not to be” speech, and a color palette that Leonardo may have used for the Mona Lisa, all supported the idea that creativity is out there, but you have to know how to put the elements together to create something great.
Through these email blasts, Different by Design was able to remind customers that we were still generating compelling ideas. The campaign and to attracted new customers through our “great ideas” approach.